Product Designer @ Kxeta Health
Led design at a healthtech startup – boosted revenue, improved UX, and delivered a cohesive brand system.
Overview
At Kxeta Health, I led design from 0 to 1 – owning product delivery across web and mobile. I built a cohesive design system and unified brand identity, ensuring consistency across the entire healthtech experience.
I drove UX research, wireframing, and prototyping to validate ideas early. Paired with iterative testing, this ensured design decisions were user-informed, technically feasible, and aligned with business goals.
Impact
Revenue Growth: Surpassed MRR goals by 125% and drove a 30% increase in monthly active users.
Conversion Boost: Reduced CAC by 25% and increased ARPU by 25% with user-centered design.
Leadership: Led product from concept to launch, overseeing execution and cross-functional collaboration.
Reflections
Designing for Kxeta sharpened my ability to balance user needs with business metrics. It reinforced how thoughtful design systems and data-informed decisions can drive meaningful impact in healthtech products.
Liked the work? Let's chat!
I'm always up to collab, consult, or just jam on all things design & Web3.
Catch Me Around
Follow my work in real time.
